Over the past year, I reached an impressive views on LinkedIn posts. This wasn’t by chance, but through a carefully crafted content creation process. If you want to replicate this success, here’s a breakdown of how to create content that gets massive engagement and shares.
Step 1: Find a Unique Insight
The first and most crucial element of creating impactful LinkedIn posts is finding an insight that stands out. Too many posts on LinkedIn are generic and lack originality. Your insights should be fresh, unique, and tailored to your audience’s interests.
How to Find Insights:
- Talk to your audience: Understand their challenges, goals, and questions.
- Build in public: Share your personal experiences, experiments, and the lessons you’ve learned.
- Look at your backstory: Reflect on your past experiences that can provide valuable insights.
Step 2: Develop a Clear Main Idea
Once you have an insightful observation, narrow it down to one specific angle. This angle is what will guide the main idea of your post. Here’s an essential rule:
One post = One idea.
Trying to cram too many points into a single post can confuse your audience and dilute your message.
Think of it like a journalist, once you have your insight, you need to craft a story around it that offers value. Whether you’re addressing a problem or sharing a lesson, the angle must focus on one theme to keep readers engaged.
Step 3: Structure and Format Matter
Most people don’t read every single word in a LinkedIn post. They skim. So, it’s essential to format your post in a way that catches the reader’s eye and holds their attention.
Key Tips for Formatting:
- Break your post into digestible chunks, such as bullet points, short paragraphs, or headers.
- Use visuals like infographics, charts, or carousels to emphasize key points.
- Frameworks like Problem-Agitate-Solution or Before-After-Bridge work wonders for creating easily digestible content.
Step 4: Craft an Irresistible Hook
Your hook is your post’s first two lines, the part people see before clicking “View More.” If these lines aren’t compelling, you’ll lose the chance to engage your audience. A good hook serves three purposes:
- Spark curiosity: Make them think, “I need to know more.”
- Set expectations: Let the reader know what the post is about.
- Make it personal: Ensure the reader feels like the post is speaking directly to them.
A well-crafted hook increases your chances of engagement significantly. Examples of strong hooks include:
- Before and after comparisons (“In 2024, I started posting short-form content. In 2023, I added long-form—and here’s what happened…”).
- Lists (“21 B2B marketing tactics for 2024”).
- Specific personal stories (“I didn’t live in San Francisco, didn’t raise funds, and didn’t have a big idea…”).
Step 5: Deliver Value in the Body
Once you’ve got their attention, it’s time to deliver on the promise you made in the hook. The body of your post should be structured clearly and include simple, easy-to-understand language. Keep sentences short and avoid complex jargon.
End with a Call to Action (CTA): Encourage your readers to engage by asking questions, sharing their thoughts, or offering solutions to a problem.
Bonus Step: Use Visuals
In a world filled with information overload, visuals help you stand out. Add images, charts, or infographics to draw attention and retain engagement. Visuals don’t just make your post more appealing they also increase the likelihood of people sharing your content.
Free Guide > How do you write captions that grab attention?
5 Tips to Write Captions That Convert
Captions play a crucial role in driving engagement on social media, but not all captions are created equal. To write captions that truly convert, follow these five tips:
Keep it Simple
Your audience has limited time. Clear and concise language cuts through the noise and delivers your message instantly.
Speak Directly to Your Audience
Understand your followers’ needs, desires, and pain points. Speak to them directly, making them feel seen and heard.
Include a Call to Action
Encourage your audience to take action, whether it’s commenting, liking, or clicking a link. This helps foster engagement and drives conversions.
Be Authentic
Show your true self. When your captions reflect your genuine voice, you build trust and create deeper connections with your audience.
Use Storytelling
Share relatable experiences or anecdotes. Storytelling allows you to connect emotionally and make your message more memorable.
Conclusion
By following these five steps, plus adding visuals to support your message, you can create LinkedIn posts that resonate with your audience, increase engagement, and, like me, reach millions of views. Remember: Start with a unique insight, structure your post for readability, create an irresistible hook, and deliver your promise.
Now, it’s time to get creating! Want us to write for you? Send us your requirements and let’s get started!