How a Real Estate Social Media Manager Can Boost Your Sales

How a Real Estate Social Media Manager Can Boost Your Sales?

In today’s cutthroat real estate market, simply having an online presence isn’t enough. Converting virtual window-shoppers into actual closings requires a strategic tango on the digital dance floor, and that’s where the real estate social media manager steps in.

Forget the days of  Facebook posts and blurry Instagram stories. Think of your social media platforms as high-powered lead magnets, attracting the right audience and nurturing them into loyal clients. Imagine personalized content that speaks directly to their needs, targeted campaigns that showcase your expertise, and engaging interactions that build trust and brand recognition. That’s the magic a real estate social media manager brings to the table.

Why hire a real estate social media manager?

So, you’ve heard the siren song of a strategic social media presence, but why invest in a dedicated real estate social media agency or manager instead of tackling it yourself?  The answer lies in unlocking your time, expertise, and ultimately, your sales potential.

1. Reclaim Your Precious Time:

Let’s face it, juggling listings, negotiations, and client calls leaves little room for mastering the intricate world of social media algorithms and trends. A real estate social media manager shoulders the burden, freeing you to focus on what you do best – closing deals.

2. Expertise You Can’t Deny

Navigating the ever-evolving landscape of social media platforms, crafting targeted content, and building genuine online communities are all skills honed through experience. With a specialized manager at the helm, you benefit from their deep understanding of real estate marketing and social media strategies.

3. Content that Captivates and Converts

Forget blurry phone pictures and generic captions. Your social media manager will weave a tapestry of engaging content tailored to your target audience. From social media post ideas to captivating videos showcasing stunning properties to insightful market analyses, your online presence becomes a magnet for qualified leads.

4. Engagement that Builds Trust

It’s not just about posting; it’s about sparking conversations. A real estate social media manager fosters meaningful interactions with potential clients, answering questions, building relationships, and nurturing trust. This translates to leads who see you not just as a realtor, but as a trusted advisor.

5. Measurable Results, Not Random Posts

Gone are the days of measuring success in “likes” and “shares.” Your social media manager provides data-driven insights, tracking engagement, lead generation, and conversion rates. This allows you to refine your strategy and focus on what truly drives results.

6. Peace of Mind and Focus

Outsourcing your social media doesn’t just alleviate workload; it provides peace of mind. Knowing your online presence is in expert hands lets you concentrate on your core business, knowing your brand is being positioned for maximum impact. Hiring a real estate social media manager isn’t a luxury; it’s an investment in your growth. It’s freeing your time, leveraging expertise, and unlocking the true potential of social media to turn “likes” into listings and “followers” into loyal clients.

Where to hire a real estate social media manager?

Those are fantastic avenues to find a real estate social media manager (RSMM):

1. Freelance marketplaces

Platforms like Upwork, Fiverr, and Freelancer offer a vast pool of skilled RSMMs with varying experience and price points. You can browse profiles, review portfolios, and even post projects to attract qualified candidates.

2. LinkedIn

This professional networking platform LinkedIn is a treasure trove of RSMMs showcasing their expertise and experience. Utilize advanced search filters to find individual social media managers with real estate marketing experience and actively reach out to connect.

3. Facebook Groups

Several Facebook groups cater specifically to real estate and RSMMs. These groups provide a platform to interact directly with potential candidates, ask questions, and get recommendations from other real estate professionals.

4. Referrals

Word-of-mouth recommendations are powerful. Ask your real estate colleagues, friends, or even past clients if they know of any reputable RSMMs they’ve had positive experiences with. A personal referral can offer valuable insights and build initial trust.

5. Marketing Agencies

Many marketing agencies specialize in real estate and often have dedicated teams or services for social media management. While their rates might be higher compared to individual freelancers, agencies offer established structures, larger teams, and potential access to additional marketing expertise.

How they do it?

1.  Content that Captivates and Converts

Forget boring pictures and generic captions. Think sizzling video tours that take viewers inside homes, local market insights that make you the neighborhood guru, and heartfelt stories about happy clients. Your manager will craft content that’s so irresistible, potential buyers and sellers will be like, “Where have you been all my life?”
2. Engagement Amplified
Social media isn’t a one-way street. Your manager will transform you from a poster into a chatty champion, responding to comments and messages like a lightning bolt, making people feel heard and valued. Think live Q&A sessions answering burning questions, targeted ads hitting the right eyeballs, and fun contests and giveaways generating excitement and leads.
3. Building Buzz, Not Just Posts
It’s about creating a thriving online community around your brand. Your manager will be the friendly neighborhood spider, weaving connections with local businesses and influencers, supporting community events, and fostering a sense of belonging through online groups and forums. People will see you more than just a realtor; you’ll be the trusted local hero.
4. Data-Driven Decisions
No more throwing darts blindfolded! Your manager will track every click and like like a hawk, using powerful analytics tools to see what’s working and what’s not. They’ll constantly refine your strategy, ensuring your efforts translate into measurable results: leads generated, listings sold, and that sweet, sweet cash flow.
5. Automation: Your Secret Weapon
Think of your manager as a master chef with time-saving gadgets. They’ll use automation tools to schedule posts, track conversations, and analyze data, freeing you up to focus on what you do best – closing deals. Hiring a real estate social media manager isn’t just about getting more likes; it’s about boosting your bottom line. It’s about turning online crickets into a chorus of “Sold!” signs, and that’s music to any realtor’s ears. So, ditch the social media struggle and let the digital lions work their magic. Your sales will thank you.

How to find right real estate social media managers for yourself in 2024?


1. Define your needs and goals
What are you hoping to achieve through social media? Do you need lead generation, brand awareness, or improved community engagement? Having a clear idea of your goals will help you find a manager with the right skills and experience.
2. Look for experience and expertise
Choose a manager who has a proven track record of success in the real estate industry and specifically with social media marketing. Ask for case studies or examples of their work to see how they’ve helped other clients achieve their goals.
3. Check their online presence
Do they have a strong social media presence themselves? How do they engage with their audience? This can give you a good sense of their style and expertise.
4. Research their qualifications
Look for managers who are certified in social media marketing or have relevant industry certifications. This can be a good indicator of their knowledge and commitment to the field.
5. Read reviews and testimonials
What do other clients say about their experience working with the manager? This can be a valuable source of information about their effectiveness and communication style.
6. Schedule a consultation
This is your chance to ask questions, get a sense of their personality, and see if you’re a good fit. Make sure to discuss your specific needs and goals, and see how they plan to help you achieve them.
7. Get quotes
Compare prices and services from different managers before making a decision. Remember, the cheapest option isn’t always the best.
8. Trust your gut
Ultimately, you should choose a manager who you feel comfortable with and who you believe can help you achieve your goals.By following these tips, you can find the best real estate social media manager for your needs in 2024 and boost your sales by unlocking the power of social media.

What to consider while hiring a real estate social media manager?


  • Industry Experience: Look for agencies with proven experience in real estate social media marketing and strong case studies to demonstrate their success.
  • Team Expertise: Check the qualifications and experience of the team members who will be handling your account. Do they have relevant certifications or expertise in real estate marketing?
  • Services Offered: Do they offer the specific services you need, such as content creation, community management, paid advertising, and data analysis?
  • Client Testimonials: Read reviews and testimonials from past clients to get a sense of the agency’s work ethic, communication style, and effectiveness.
  • Culture and Fit: It’s important to choose an agency that you feel comfortable with and whose values align with your own.

Also Remember:

  • There’s no one-size-fits-all solution. The “best” agency for you will depend on your specific needs, budget, and location.
  • Don’t just rely on rankings or awards. Do your own research and carefully evaluate each agency before making a decision.
  • Request proposals and have consultations with shortlisted agencies to get a better understanding of their approach and pricing.


Bonus Tip

Consider boutique agencies specializing in real estate marketing instead of large, generalist agencies. They may offer more personalized service and deeper industry knowledge.By following these tips and using the resources provided, you’ll be well on your way to finding the best social media management company to boost your real estate sales in 2024.



1. What exactly does a real estate social media manager do?
Think of an RSMM as your digital Swiss army knife – crafting captivating content, engaging with your audience, building brand awareness, and ultimately, converting online interest into profitable deals. They manage your social media platforms, develop strategic campaigns, analyze data, and provide you with valuable insights to continually optimize your online presence.
2. Do I really need a social media manager when I can just do it myself?
Absolutely! While managing your own social media might seem achievable, remember, time is money. An RSMM takes the weight off your shoulders, freeing you to focus on closing deals while they master the intricacies of social media algorithms and trends. They have the expertise, tools, and dedication to ensure your online efforts deliver maximum impact.
3. How much does an RSMM cost?
Rates vary depending on experience, services offered, and the scope of your project. Some agencies offer monthly packages, while others charge per project or platform. Always request proposals and compare pricing before making a decision. Remember, the cheapest option isn’t always the best; invest in quality and expertise for long-term success.
4. What should I look for when choosing an RSMM?
Seek experience, expertise, and a good fit. Look for an RSMM with a proven track record in real estate marketing and strong case studies showcasing their success. Check their team’s qualifications and ensure they share your values and brand vision. Communication is key, so choose someone you feel comfortable working with and who understands your specific needs.
5. What kind of content will my RSMM create?
Forget blurry phone pictures and generic captions! Your RSMM will craft a diverse content mix to engage your audience, from stunning video tours showcasing your listings to insightful market analyses and relatable stories about buying/selling homes. Think interactive polls, live Q&A sessions, and even fun contests and giveaways to boost engagement and generate leads.
6. How will my RSMM measure the success of our social media efforts?
Data is your digital compass! Your RSMM will use powerful analytics tools to track engagement metrics like likes, shares, and comments, along with lead generation and conversion rates. This data helps them refine your strategy, focus on what works best, and ensure your social media efforts directly contribute to your bottom line.
7. Can I see your past client success stories?
Absolutely! A reputable RSMM will be happy to share case studies highlighting their success with previous clients. Seeing their expertise in action and the specific results they achieved for others will give you confidence in their ability to deliver similar results for you.
8. How often should I expect to hear from my RSMM?
Communication is key! You should be in regular contact with your RSMM, discussing campaign performance, strategizing future tactics, and addressing any questions or concerns you may have. Regular updates and transparency will ensure you’re always on the same page and confident in your partnership.
9. What happens if I’m not happy with the results?
Open communication is crucial here. Discuss your concerns with your RSMM and work together to find solutions. If, after reasonable efforts, you’re still not satisfied, many agencies offer flexible arrangements or exit strategies. Remember, transparency and a collaborative approach are key to a successful partnership.

Bonus FAQs


10. Should I use multiple social media platforms?
Focus on the platforms where your target audience resides. An RSMM will help you identify the most relevant platforms and develop targeted campaigns for each. Don’t spread yourself thin; quality and engagement on the right platforms are key to success.
11. Can social media help me build my local reputation?
Your RSMM can leverage social media to connect with your community, establish yourself as a local expert, and build trust with potential clients. Partner with local businesses, participate in community events, and share valuable local insights to become the go-to real estate resource in your neighborhood.

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